The next step of corporate domination of professional sports has occurred thanks to the WNBA. The Phoenix Mercury have sold advertising space on the teams uniforms to the identity theft protection company LifeLock. This means the team's primary logo on their home and road jerseys and shooting shirts will be replaced by the LifeLock logo.How ironic, the Phoenix Mercury loses their identity to a company who protects you from identity theft.
It's a 3-year deal worth at least a $1 million annually, enough to pay the bills.
Rick Welts, chief executive officer of the Phoenix Suns, which owns the Mercury told Sports Business Weekly, “The league has been working for months to revise our business model and to be prepared to look outside the boundaries on both the revenue and expense side. There is no secret that every league is facing its own challenges and the WNBA is no different. This is a big step for an American sports league to be taking.”
WNBA President Donna Orender expect other WNBA franchies to follow.
“It is a groundbreaking deal, and companies are looking for brand-new space that allows them to create new sales and to connect with a consumer base. This relationship will likely spark others, but in terms of when, it remains to be seen. ”
Those of us at the OSG HQ are wondering how this will effect team jersey sales?
Photo Courtesy: Phoenix Mercury
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