Friday, July 31, 2009

Lowe's, SMI Deny End Of Deal

((HT: CBSSports))

Officials from Speedway Motorsports Inc. and Lowe's insist they are still talking in the wake of a report that the home improvement chain is ending its sponsorship of SMI's flagship track.

The Sports Business Journal reported Friday that Lowe's will not renew its 11-year sponsorship of the 1.5-mile oval outside Charlotte, formerly known as Charlotte Motor Speedway.

SMI president and CEO Marcus Smith said both sides are still negotiating and that he remains confident a deal will be completed soon.

The track hosts several NASCAR events each year, including a pair of Sprint Cup races and the series' All-Star Race.

Lowe's is also the primary sponsor of three-time defending Sprint Cup champion Jimmie Johnson. That deal expires at the end of the 2010 season.

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