We sometimes sit here at OSG World HQ and look at some of the marketing/PR decisions made by the largest Sports organization in the world...the NFL and just shake our heads. Prime example of this; the flap over "Who Dat?" (please don't sue us NFL...we have no money).
By now, most who follow the NFL know that the New Orleans Saints will be playing in the Super Bowl. The Saints, for years one of the league's downtrodden, have become obviously, one of the the powerhouse teams in the NFC. Also, most who follow football and especially those who follow the Saints, know that there "Catch Phrase" is "Who Dat?, Who Dat?".
((Who Dat?...the Car//Courtesy: Susan Poag/Times-Picayune))
Well, to move the story ahead...after the Saints beat the Vikings to win the NFC Championship, "Who Dat?" T-Shirts...already popular in New Orleans, started popping up everywhere and on everything. Somewhere along the line, the NFL decided to shut down stores selling the "Who Dat?" gear claiming "Trademark Ownership".
Needless to say, the passionate folks in Louisiana, were not happy. It became a very big story down in the Big Easy. The league stood firm. The stores started backing off. Now, nearly a week after this fight started...the NFL seems to finally be backing off.
Check out the story from NOLA.com RIGHT HERE
We kind of understand why the NFL does things like this. They are "trying to protect there image". However, most of the motivation is financial. In this case they are now saying "You can have your Who Dat?, just don't put the Saints name or logo on the shirt". Legally, we understand that.
The question is this...Why pick a fight with fans now? Would this be an argument had the Saints not made the Super Bowl? No, we don't think so. We also know that since TLB (The Lovely Bride) is a Cajun through that pretty much every Saints fan out there (judging by the TV Ratings...there are a lot) is pissed off at the league for making a big deal about this. In time, this too will pass and by Sunday, it probably will be forgotten if the Saints win and the league doesn't say anything else.
Check out this video of Saints fans in Miami doing the Who Dat!. Thanks You Tube:
Here's how our friends at WWL-TV are tackling the issue...
Bigad Shaban is chasing...
No comments:
Post a Comment