Ochocinco to ride bull: Publicity Stunt?

Chad Ochocinco/Courtesy: nflnewsworld.com

Yeah, we've got to admit, the guy may be the best self-promoting athlete out there. Cincinnati Bengals wide receiver Chad Ochocinco is apparently going bull-riding this weekend.

The mercurial, talkative receiver, like many of his football brethren are looking for things to do while the NFL Lockout stupidity continues. So Chad is trying his hand at other things. He recently completed a tryout and game with the professional soccer team in Kansas City.

Now it's Professional Bull Riding. Chad's challenge...to ride a bull this weekend in Duluth, Georgia (Atlanta suburb). If he does it, he gets $10,000. If he stays on it for 8-seconds; he gets a new Ford truck and the rights to name the bull.

This is so completely publicity laden for both sides its kinda gross. Chad being Chad, it doesn't surprise me he's taken the challenge, it's the Bull Riders coming up with this that is a bit of a surprise. We'll see if this gets more people into the builiding, because ultimately, that's what it's about...isn't it?

And here's a look at what Mr. Ochocinco is getting himself into: