ESPN is interested in acquiring the 2014 Winter Olympics and 2016 Summer Olympics. It would seem a perfect fit. The Olympic Games have become the ultimate marketing tool for athletes and ESPN is great at exploiting that and creating stars from sports nobody gives a damn about yet they think we should.
((Imagine five of those geometric figures interlocking over on the right... we really can't show the real logo, remember...??? That whole copyright-infringement thing...))))
Can you see it now, Sportscenter at the Olympics. PTI from badminton or Outside The Lines from the Olympic drug testing facility. The possibilities are endless.
ESPN might be careful what they wish for and watch the dollars. The 2014 Winter Games will take place in Sochi, Russia and with the current political climate in that country, could become a repeat of the 1980 Summer Olympics is Moscow. That year the U.S. and most of its allies boycotted the games. I know, no body boycotts the Winter Olympics. It’s a quiet get together.
You can read more from Richard Sandomir’s column in the New York Times
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