Okay, first and foremost we get that it's the D-League- the developmental arm of the NBA. We get that...
It's all about marketing, promotion, and all that stuff... putting butts in the seats and maintaining a brand...
The Utah Flash are one of the newer franchise in the D-League and they thought a game of one-on-one between the Flash's Bryon Russell and Michael Jordan would be a great idea... subplot, rematch, all that...
One problem... the Flash's owner Brandt Andersen sent a Jordan look-a-like around town and put him in various situations- making it look like the whole thing would go off and that 23 was in Orem, Utah...
Right...
It went off, all right, Andersen shot himself a little higher than the foot with the no-show look-a-like...
He had to apologize...
Thanks to our friends at Fox13 in Salt Lake City...
NBDL President Dan Reed issued a statement as well:
"On behalf of the NBA Development League, I apologize to our fans for a Utah
Flash promotion that never should have happened. This promotion was clearly
ill-conceived. Brandt Andersen,the Utah Flash owner, has apologized to the Flash
fans and has reached out to Michael Jordan to apologize to him as well.
The Flash will refund the price of the tickets and has also offered free tickets
to an upcoming Flash game to everyone who was in attendance at Monday night's
game."
So, yeah, folks were pissed...
Thanks to our friends at ABC4 in Salt Lake with the highlights
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