Something called "The Pac-12 Networks" now exists. There will be a national channel along with six regional offerings: Washington, Oregon, Northern California, Southern California, Arizona and Mountain.
Commish Larry Scott announced the idea at the press junket in New York City and referred to it as "a truly unique, one-of-a-kind initiative to create exposure that's unprecedented."
The Pac-12 partnered with cable companies Comcast, Cox, Time Warner and Bright House to distribute the networks but wholly owns them.
Once the channels launch a year from now, they will broadcast about 850 sporting events a year -- 350 nationally and 500 regionally. Subscribers will also be able to watch games on mobile devices.
Every football and men's basketball game will be televised nationally. The conference already had a 12-year TV contract worth about $3 billion with Fox and ESPN, which will air many of the most high-profile games.
The networks will initially be available to almost 40 million homes... which sounds incredibly ambitious...
Here's Charles Davis with a preview of the season to come...