NBC/Universal has come out on top for the next four open winter and summer competitions defeating both ESPN and Fox for the bids on Sochi, Rio, 2018, and 2020...
"I think we had a compelling presentation and we hope they felt the same way. The rest is business," longtime Olympics NBC host Bob Costas said after the Comcast/NBCU presentation earlier in the day to the Philadelphia Inquirer's Bob Fernandez in Lausanne, Switzerland.
The other two networks thought that the absence of Dick Ebersol may hurt the Peacock's bid, but it didn't in the long run...
From Brian D Fischer's Twitter feed...
So NBC/Comcast will pay $6 billion for the Olympics over 10 years (2010-20). By comparison, NFL was supposed to get $4billion in 2011 alone.
ESPN just sent out one of those congratulatory e-mails:
From The Big Lead...
“We made a disciplined bid that would have brought tremendous value to the Olympics and would have been profitable for our company. To go any further would not have made good business sense for us. We wish to congratulate the IOC on a fair and transparent process, and we offer our best wishes to Comcast/NBC. We put our best foot forward with a compelling offer that included the enthusiastic participation of all of The Walt Disney Company’s considerable assets.”
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