Monday, March 21, 2011

OSG High: Schools Have To Cease And Desist With "Seminoles" Logo

((HT: AJC/Boone))

The HQ figured that this would start happening sooner or later...

Colleges and universities are, after all, big business and that includes all their marketing, licensing, and logo-based revenues. When you go to your favorite high school games, the logo your favorite school has may be amazingly similar to one at the collegiate or professional level...

Once again, not a surprise...

But now, the blanket use of the logo and nickname may be curtailed by a huge margin after Collegiate Licensing Company sent out a cease and desist letter to an Atlanta-area school district on behalf of Florida State University.

Rockdale County's School System's letter from CLC says that the appearance of the Seminole spear logo on their helmets "may cause consumers to erroneously believe that the university has authorized Salem High School to use its marks. Additionally, it will dilute the distinctiveness of the marks that the public associates with the university."

Notice CLC didn't use the word "fan." They used the word "consumer."

And to be perfectly honest, people may not give a tinker's damn about where the logo came from. There may be a fleeting thought about its origins and a just-as-instant association, but since they're a part of the fabric of these communities, the thought about the logo and its origins is now more a thought than previously ever.

Betcha... and its only brought out by the C&D order.

Now the school system, already looking at a deficit has to remove logos and other elements from every piece of work associated with the logo by August 1- just in time for football season. The school system accepted a settlement offer from CLC. It lets Salem High School and/or Memorial Middle School keep the name, but they have to ditch the Indian head and spear associated with, collegiately, FSU...

There are a handful of other schools within the state of Georgia that have to switch out as well. No word on whether they're taking the settlement or challenging in court.

Whaddya wanna bet they all switch to Gators or 'Canes...???
Jus' axin'...

Here's what they can't be anymore...
((HT: ESPN/youtube))

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