Wednesday, March 16, 2011

Maryland Wants To Break Into Oregon's Market Of Bad Fashion Taste

Since the Sultan of all things Sports Phil Knight took his Nike money and poured it into his alma mater's athletic department the University of Oregon, the football fashion world has never been the same.

Oregon has cornered the market in really bad football uniforms. (see picture)

Maryland is finding out its good to have alums in high places, especially when the founded athletic apparel companies.

Under Armour, who was founded by Kevin Plank a Maryland alum, is designing a new look for the Terrapins. Below is a sneak peek of what the University is considering.

The script "Terps" will be replaced on the helmet with "MARYLAND". The university believes the updated uniforms will help recruiting and a more clear identifiable brand.

"We want to make sure people understand we're the University of Maryland," athletic director Kevin Anderson told Jeff Barker of the Baltimore Sun

"Under Armour has helped us come up with new images to highlight the State of Maryland and the university," athletic director Kevin Anderson was quoted in the Baltimore Sun. "I truly believe that when we come out with a Maryland brand, it will be second to none. It will directly compete with Nike and what Nike does for Oregon."

When did really bad taste in football uniforms help recruiting? Penn State hasn't lost recruits with their plain uniforms in fact, it's their brand.

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